(“The Cable and Telephone Industries and Your Home”. Page 209)

Ancient times, we often played with homemade phone using tin cans and string. And it turns out even though we are in different places and far away, but we still can hear the voices of others. And this is the thread that distribute our sound. And from this simple experiment that inspired people to make the cable. fiber optic cable has become a very important base (proverbial backbone of the creature “Vertebrates“) in information systems and digital entertainment world.

It says clearly that the fiber optic cable has become a very important base (proverbial backbone of the creature “Vertebrates”) in information systems and digital entertainment world. This I see as one of the impact of the discovery of the cable itself, which is a faster data transfer and large capacity at a time at once. Proverbial simple experiment we have done in the elementary school level, where we connect the two metal cans with a rope (yarn) which resulted in performance as a phone. In a simple experiment, it can be proved that sound can travel through the threads in a short period. Threads that we regard as the basic form of cable, especially fiber optic cables (fiber optic, which follows I will briefly “FOR”), it’s just different in terms of material and specific performance.

Video On Demand
Explained that the “Video On Demand” (hereinafter I quickly became the “VOD” only) is part of the company’s goals of communication in which they tried to give full powers to the audience in selecting the various programs that exist. This is when associated with mass communication theory, certainly more in line with current theory, the “Uses and Gratification Theory” (Theory of Benefit and Gratuity) and otherwise is very contradictory if we associate with the theory of mass communication in the past such as “hypodermic Needle Theory “(Theory Needle Injection). Here I will explain a little about the close relationship between VOD and the theory of Benefit and Gratuity that. Benefits and Gratification Theory (Blumer and McQuail. 1969) focuses on the background of why someone watching a program, what are the benefits for the audience itself and how the media can provide a variety of programs that can be selected in accordance with the needs of the audience itself. Association is that VOD is truly a real example of the application of the theory by the communication company itself in giving satisfaction to the audience.
A concrete example is the website and other simple Indowebster (http://www.indowebster.com/) which has been transformed into film and video library that can be accessed for free and paid (depending on how fast the download service is desirable). This website offers services to enjoy a variety of videos that we want to watch, according to the request.
If we compare with our lives before the VOD, it can be reviewed that there has been enormous progress in this technological era. I still remember very well when first I want to watch the series “Meteor Garden” (circa 2002) at the television station, if I’m late to set the television channel in accordance with the schedule, then I would risk losing a few scenes from the series. Unlike today, where I no longer need to worry about going to skip a few scenes from the series I’m watching, because within the reach of the Internet itself, spread out so many of the video series and of course can be accessed whenever and wherever we are.
Responding to the discussion in the book MAM (Michael, MA Mirabito & Barbara L. Morgenstern) is also, I strongly agree that the interests of individuals are particularly preferred in connection with the creation of the concept of VOD was compared with the interest groups (in general). VOD was created to satisfy individual interests in accessing and viewing the desired video, not because of the interest group. In other words, the approach adopted in popularizing this VOD is a personal approach (individual).

Qube
There is one more that is interesting in that MAM book discussion, explained that the Qube is the origin of the creation of the concept of granting full control to the audience to decide what they watch. In my opinion, Qube has been introduced in the era of the 1970s really is a tangible proof of a miracle “discovery of a cable” that allows people to broadcast a message and simultaneously conducted a survey (by way of giving the question that was broadcast on Qube it and give five alternate answer choices, and if the audience has choose their answers then the total number of answers will be automatically tabulated in the computer control). Qube is truly a pioneer of interactive media are credited with giving comfort to our technology to date.
Bearing these two things (VOD and Qube) in the world of marketing is that they apply the pay-per-viewing system (pay per view) in which the company benefits from any provider chosen by a spectator spectacle. Their purpose is very clear, namely to get as much profit from the impressions they provide.

IMPLICATIONS
Authors MAM book says that the real implications of the discovery of the cable to the provision of facilities such as VOD and Qube is the convergence between media inter-related (such as television and the Internet), allowing only need a communications company that provides all the services of impressions.
But the thing I question is why the authors argue that until now has not missed a player who is behind all this potential (“… potential players, the Key Issues That must be addressed, and the questions That are, as of this writing, still unanswered “page 211). Yet according to the opinions and views of me personally, it can be seen that the potential players that play an important role in this regard is the “Production House” / PH where those who become part of the TV we produce and greatly affect the performance of VOD because it depends on the quality and extent tayangannya The show’s popularity among the public, such as The CW TV (PH at the same time a very popular television station in America, producing a variety of popular series is also among the people, especially teenagers) who introduced the series “GossipGirl” (GG), which in turn is very famous in eyes of the public so that The CW TV finally opened the official website for the public can also enjoy the series without a time-bound schedule konvesionalnya aired on television stations. And automatically, VOD is also working properly.
At the end of the discussion of this paper, I want to emphasize that it’s possible in the future we will no longer require companies to accommodate our desire to call, watch, and also access the internet. Things might just be under the control of a single giant company are able to provide all facilities in the same period. Surely the world will feel increasingly cramped and fully integrated.

The conclusion that I can drag here is that it is true that cable is very influential invention of our lives. Technology today has given the ease with which very many thanks to the discovery of the cable. We can get video show that we want (as well as information in other forms) whenever and wherever we are as long as we are still connected to the Internet channel.
I am very open to constructive criticism and suggestions from you in order to improve the writing of papers in the future. I believe that all criticism and suggestions that come will be a mirror for me to further explore ourselves and continue to clean up in terms of quality. A few papers I’ve created this response. Thank you.