Convergence Culture : Where Old Media and New Media Collide. New York University Press. Chapter 4 : Quentin Tarantino’s Star Wars ? Grassroots Creativity Meets the Media Industry

In the book convergence culture: Where old media and new media Collide Henry Jenkins’s work is, in the fourth chapter discusses the Quentin Tarantino ‘star wars? Grassroots creativity meets the media industry. I mean what I catch is the movie star wars this is one form of human creativity merger with the media industry. And the film is in the forecast since the beginning of the film entertainment industry’s future. Year 2003 atomfilms create a contest for the fans and the response from the community is extraordinary, until the web theforce.net.
Fan always adapt new media technologies, their fascination with the world of fiction often inspires them to create new forms of production, until now digital cinema. Fans are most active segment of the public media. Websites, contributing in this medium because the web can be one container distribution for beginners who want to learn or enter this world or start a business in this world.

We can learn a lot or take a lesson from the company’s previous game on the chance of success such as Manga, Sims, the world of online gaming in seeing, hearing, modification or disruption combines collaboration, inspiration, creativity.
Star wars is one form of digital cinema and media convergence.
digital cinema as an extension of the practice of film making, opens new space for experimental artists to a broader public than can be interested in screening their work at film festivals, museums, or university. According to another opinion, digital cinema as a potential new sites for commercial development, an extension of the logic of media convergence, a sort of MTV for the 21st century. In this vision, filmmakers like Steven Spielberg or Tim Burton, to produce works that are shorter and more risky, emerging talent to develop their production capabilities.
if we maintain a strong defense and effective principle of “fair use,” only if we recognize the rights of consumers to participate fully, actively, and creatively in their own culture, and only if we keep in check the desire to tighten control of the culture industry their intellectual property they own in response to the economic opportunities posed by the era of media convergence. Currently, we are at issue between the new economic and legal culture that encourages monopoly power over cultural mythologies and new technologies that empower consumers to archive, annotate, appropriate, and re-circulate the pictures the media. Legal dispute recently about Napster is the only battle in what may be a decade long war over intellectual property, a war that not only will determine the future direction of digital cinema, but the nature of creative expression in the 21st century.

This film can be said to have a very long history, evidenced by the many episodes of this film played in cinemas is not inferior to other famous films such as Harry Potter, Fast and Furious, Mission Impossible, and many other examples. Although the release period between episodes, one with the other episodes are not spelled out briefly in theaters, but audiences who have become fans willing to wait for release of further episodes. And the response generated from the release of each episode is fairly satisfactorily meet the expectations of the producer.

The film also has distinctive features and unique characteristics that interest the audience to continue watching. Action film genre fiction drama and it pertained to attract the audience to enjoy and love the various features provided, so that indirectly the audience makes the film as one of their culture. Various kinds of products related to Star Wars, from the many displayed by the shops. Starting from his DVD, stickers, posters, replica model of character, toy laser swords, and various other types anymore.

The things that have been mentioned previously that’s a possibility, media convergence. With the convergence of these media, there was a merger between the various media-related, which automatically gave birth to cultural convergence / convergence culture because so many different values ​​can be conveyed through the media. Unlike the folk culture which is a process of cultural inheritance from one generation to the next generation, combining several kinds of cultural convergence culture prevailing in the society into a dominant culture that is in the community. In addition there is mass culture, the prevailing culture and held in a media environment. So the mass culture associated with popular culture who responded to mass culture. What is sought by the public in general will move the media to create mass culture, and when it was in the hands of society itself then it turned into a culture of mass culture. For instance someone who admires a television show and was inspired to write his own stories about these characters is that mass culture into popular culture.

Another thing to consider and quite interesting for me is the impact provided by this film to his fans. Often people assume that a movie only to provide entertainment or fun. But for some people it turns out movies like Star Wars can make the inspiration and encouragement for them to work. What I say is based on the number of people who have become writers or movie producers in Hollywood. At first they only develop the Star Wars movies, which is their favorite films and creating alternative stories that are still associated with Star Wars. Or there is also what makes the stories and figures to present some similar features like in the movie Star Wars. Through events like this, in fact indirectly they have tried to display the works and their expertise. And sometimes, one of the many works of people who try to make these stories to attract the attention of renowned film critic and producer. That’s how their career can only truly begin. Whether there are parties who want to finance projects they do, or there are parties who want to rent his services to create stories in their films.

Convergence itself there must be negative and positive impacts, which showed rapid technological developments, but also change the relationship that exists between technology, industry, market, lifestyle, and audiences. Convergence changing patterns of production and consumption relations. In countries like the United States, a decline in print media customers and increase internet subscribers.

So it can be concluded that media convergence is the impact of technological developments that continue to grow dynamically. However, media convergence is very dangerous in the field of culture, because the speed of information received by the public can backfire, where such information could be a boomerang that can erode the culture of a nation. convergence must be T, that is talent, tolerant and technology so as not to cause negative impact and successful in preserving culture as national identity